Имайте предвид района и обстоятелствата, когато определяте цените

Познаването на търсенето в района е ключов фактор за определянето на конкурентни цени.
От Airbnb на 12 окт 2023 г.
Четене: 3 мин
Актуализирано: 12 окт 2023 г.

Като домакин винаги вие определяте стратегията си за ценообразуване. Вие избирате каква цена да определите, как да я настроите и как да я коригирате с течение на времето.

Местното търсене е основен фактор за определяне на цената. Ако мястото ви има по-висока цена от тази на подобни обяви наблизо, има вероятност да изпуснете резервации. Ако предлаганото от вас място е с конкурентни цени, е по-вероятно да привлечете гости, което може да доведе до увеличаване на приходите ви в Airbnb.

Следете местното търсене

Когато знаете цените, на които се резервират подобните места от обяви във вашия район, можете да определите по-добре стратегията си за ценообразуване.

За да сравните цените, изберете която и да е свободна единична дата или до шест нощувки в календара. Докоснете или щракнете върху цената за нощувка, след което докоснете или щракнете върху бутона под нея, показващ икона на карта и думите: „Сравняване на цената“.

Ще получите карта със средните цени за подобни обяви, резервирани наблизо. Можете да проверите и цените на подобни обяви, които все още не са резервирани.

Цените, показани на картата, отразяват средната цена на всяка резервирана или нерезервирана обява за избраните дати. Факторите, които определят кои обяви са подобни, включват местоположение, площ, характеристики, удобства, оценки, отзиви и другите обяви, които гостите разглеждат заедно с вашата.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

  • Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
  • Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Consider your costs

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Make sense of the numbers

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.

12 окт 2023 г.
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